CloudRent Pro was born from a simple idea: equipment hire businesses deserve software that actually understands their industry. Not a generic tool adapted from something else, but purpose-built from the ground up.
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Founder & Chief Executive Officer
Featured in HRIA Hire & Rental Magazine, August 2023
CloudRent's story began in the early 2000s when Ron, a professional musician touring Australia's East Coast, needed a better way to manage his performance bookings. Unable to find software that fit his needs, he built his own - and fellow musicians quickly wanted it too.
That hands-on problem-solving approach never changed. With 18 years dedicated to developing software for the hire and rental industry, Ron's vision has driven CloudRent from a simple booking tool to a comprehensive cloud-based rental management platform - resulting in over 1,000 licenses sold globally.
Today, CloudRent Pro is purpose-built for Australian equipment hire businesses, packed with features that actually matter: AI-powered damage detection, digital SWMS and safety compliance, real-time equipment tracking, native mobile apps for field staff, and seamless Xero integration.
At CloudRent, we've built more than software. We've built the development capability to respond to new opportunities, customer requests and enterprise projects at speed. Our scalable engineering resources allow us to expand development when required, helping us deliver new features, integrations and custom solutions without the delays that often slow traditional software companies.
Whether it's AI innovation, enterprise integrations or customer-driven enhancements, we have the technical capacity to keep building.
CloudRent is shaped by the people who use it. These hire and rental professionals from across the globe have contributed real-world knowledge that directly influences how CloudRent Pro works.
Excel Events
Industry advisor - events and government technology
David brings deep experience in large-scale event management and has guided CloudRent's thinking on government service integrations, including communications infrastructure and development site mapping capabilities.
Consolidated Group
Industry advisor - civil and mining
Theo leads a 100-strong civil and mining operation working with majors including BHP and Rio Tinto. His input has shaped CloudRent's asset tracking and operational workflows for high-volume industrial hire.
event services international
Industry advisor - events and traffic management
Matt's expertise across events and traffic management has helped inform CloudRent's approach to logistics, scheduling, and the coordination demands of large-scale temporary deployments.
Corbley Event Hire
Industry advisor - party and events hire
Aidan's hands-on experience running a party and events hire business has contributed directly to CloudRent Pro's booking, inventory, and customer management workflows.
All Fence U Rent
Industry advisor - temporary fencing
Keshia operates one of Perth's largest temporary fencing companies and has been instrumental in developing CloudRent's functionality for managing high-volume temporary fencing operations at scale.
Hire Rite Temp Fencing
Industry advisor - temporary fencing
Cameron's experience in the temporary fencing sector has added further depth to CloudRent's fencing-specific workflows, ensuring the platform handles the real operational demands of the industry.
Western Safety Consulting
Strategic partner - North America
Dave brings extensive expertise in workplace health and safety across the North American market and is a key partner in CloudRent's expansion into the EHS and safety management sector.
Earth Communications
Strategic partner and shareholder
Craig's background spanning oil and gas MSAs across North America gives CloudRent direct insight into the compliance, asset tracking, and operational requirements of high-risk industrial environments.
The principles that guide everything we do
We ship fast. New features in weeks, not months. Bug fixes in hours, not days. If it's not here yet, we'll build it.
Every feature we build comes from real customer feedback. You talk, we listen. It's that simple.
Your business depends on us. We take that seriously with 99.9% uptime, secure data centers, and regular backups.
We don't try to be everything to everyone. We focus exclusively on equipment hire businesses and do it exceptionally well.
We're not a US company that bolted on GST as an afterthought. CloudRent Pro is designed from the ground up for Australian hire businesses:
See how CloudRent Pro stacks up against other rental software platforms including HirePOS, Point of Rental, Texada and Booqable.
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